Public Relations
By:Edward L. Bernays
Published on 2013-07-29 by University of Oklahoma Press
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
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Book ID of Public Relations's Books is 0NpSb5nmn5sC, Book which was written byEdward L. Bernayshave ETAG "rSgwoSNiVHg"
Book which was published by University of Oklahoma Press since 2013-07-29 have ISBNs, ISBN 13 Code is 9780806189826 and ISBN 10 Code is 0806189827
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Book which have "388 Pages" is Printed at BOOK under CategoryBusiness and Economics
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