Positioning: The Battle for Your Mind
By:Al Ries,Jack Trout
Published on 2001-01-03 by McGraw Hill Professional
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a |position| in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
This Book was ranked at 2 by Google Books for keyword a mind of your own.
Book ID of Positioning: The Battle for Your Mind's Books is _BHj1OYgF7wC, Book which was written byAl Ries,Jack Trouthave ETAG "QJ7bzhHdQrk"
Book which was published by McGraw Hill Professional since 2001-01-03 have ISBNs, ISBN 13 Code is 9780071705875 and ISBN 10 Code is 0071705872
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Book which have "213 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "5.0"
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